August 31, 2020

Feedback Express - Volume 1 - Improving flock profitability using genetic selection

Embracing genetics is a proven way to accelerate livestock productivity. That’s the message Ricky Luhrs took away from an on-farm trial he ran from 2015–17, where he used ASBVs to record increased weights, wool and turnoff time in his Victorian merino and prime lamb flock. Hear about his experience in this interview, and learn how you can find the link between genetics and profit in your own operation.

Check out the full episode (Episode 3) for more on fighting pasture dieback, how MLA is prioritising on-farm research projects, an update on objective measurement technologies, and how Olympians are virtually teaching the importance of red meat to Australian students.


  • Ricky Luhrs is a Victorian prime lamb and wool producer who, along with his father Russell, has used targeted genetic selections to improve profitability in their operation.
  • Clara Bradford is MLA’s National Adoption Manager – Genetics.

Further resources

  • Go to for a clear look at how better breeding values can help you accelerate your herd or flock’s productivity

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