In episode 9 of the Meat and Livestock Australia Feedback Podcast hear about MLA’s latest winter beef marketing campaign with Australian Olympian and reigning world champion Javelin thrower, Kelsey-Lee Barber.


Called 'Beef. Feed Your Greatness', the campaign sees Australian Olympic and Paralympic athletes shining a spotlight on beef’s nutritional value and the important role it plays in their diets.


Also, find out how Australia’s sheep meat market is faring as MLA release their mid-year update to the 2021 sheep projections.

This episode is brought to you from Beef Australia in Rockhampton, and we will hear from:

  • Armidale Beef Producer and winner of the 2021 Meat & Livestock Australia Producer Innovation Award, Bill Mitchell on his portable in paddock weighing system. (00:44)
  • MLA MD Jason Strong introduces MLA’s latest tool in the fight against misinformation, Red Meat Green Facts. (04:30)
  • We catch up with Chair of the Australian Beef Sustainability Framework, Tess Herbert and panellist at the framework update, chef Martin Boucher (11.53)
  • At the Fightback against dieback seminar we caught up with Associate Professor, Caroline Hauxwell (Hawks-well) and University of Sydney Professor, Dr Gordon Rogers. (20:28)
  • Argyle Meats CEO, Lachie Graham, explains how blockchain technology has enabled seamless communication of provenance information (26:03)
  • Coverage from MLA’s Innovation in Reproductive Performance seminar were we hear from NSW DPI’s Edwina Toohey, MLA’s Nigel Tomkins and Central Queensland Producer, Stuart Barrett. (33:22)

This episode covers: 

  • Boosting carrying capacity through soil testing | Interviewees: MLA Southern Beef & Sheep Adoption Project Manager, Andrew Morelli, and Sam White from Bald Blair Pastoral Co. [00:01:19-00:08:02]
  • Benchmarking project reveals goats provided ‘more stable profits’ during drought | Interviewees: Central western Queensland producers, Anita Dennis and Joe Taylor [00:08:15-00:15:09]
  • Rare Medium Academy helps educate and inspire chefs | Interviewee: MLA Product & Business Development Manager and Corporate Chef, Sam Burke [00:15:25-00:21:34]


Further resources 

  • For more best practice advice, tools and information to help undertake on-farm soil testing, visit the MLA soils hub
  • Visit MLA’s Give Goats a Go for resources and tools developed to answer commonly asked questions
  • Sign up for the Goats on the Move e-newsletter
  • Visit com to join the next free Rare Medium Academy Masterclass
  • For more information on MLA’s autumn lamb campaign visit
  • Click here for relevant resources, support and contacts to help producers manage and recover from floods.

This episode covers: 

  • The making of the annual Australian Lamb summer campaign | Interviewee: MLA General Manager, Marketing & Insights, Nathan Low [00:00:50-00:11:15]
  • MeatUp Forums – designed by producers, for producers | Interviewees: MLA Program Manager for Adoption, and Chair of the SA MeatUp Forums working group, Penny Schulz [00:11:25-00:18:12]
  • What changes to the LPA NVD mean for producers| Interviewees: CEO, Integrity Systems Company, Jane Weatherley and Livestock Movements Supervisor at Mort & Co.’s Grassdale Feedlot, Jessica Clarke [00:18:27-00:24:05] 


Further resources 

  • For more on the Australian Lamb summer campaign or to find delicious lamb recipes for all occasions go to
  • Go to to register for a MeatUp Forum near you
  • Visit for more information on changes to the LPA NVD and the release of the new eNVD system
  • For a closer look at MLA’s cattle and sheep projections visit and select ‘prices and markets’
  • The MLA supported series, Field Trip with Curtis Stone is set to air on FOXTEL on Sunday 14 March
  • For more information or to get involved with the Smart Farms project contact
  • To take part in a new online survey targeting sheep and cattle producers affected by the devastating 2019-20 bushfire season click here

This episode covers: 

  • Connecting Australian consumers and red meat production | Interviewee: South Australian sheep and grain producer, Natalie Sommerville [00:01:06-00:06:36]
  • Building a carbon neutral brand| Interviewees: MLA Program Manager – Sustainability and CN30, Doug McNicholl and NAPCo General Manager – Corporate and Commercial, Stephen Moore [00:06:56-00:18:30] 
  • A cuts-based MSA sheepmeat model is in sight| Interviewees: MSA Program Manager, David Packer and Emeritus Professor, David Pethick, Murdoch University [00:18:48-00:33:4] 


Further resources 

  • Go to read Nat’s story and those of the five other #BackOnTrack feature producers
  • Go to for more on what MLA is doing to help industry achieve the ambitious CN30 target
  • Visit for more information on NAPCo’s journey to launching a carbon neutral brand
  • Visit for more information on the MSA program and sheepmeat pathways. 

This episode covers:

  • Demonstrating the value of adding annual varieties to increase production | Interviewees: Victorian sheep producer, Mal Nicholson and MLA Project Manager – Productivity and Market Insights, Alana McEwan [00:01:03-00:09:00]
  • How much do consumers know about the red meat industry? | Interviewee: Pollinate CEO, Howard Parry-Husbands [00:09:13-00:20:14]
  • Five tips to prepare for the wet season | Interviewee: North Queensland beef producer, Colin Burnett [00:20:30-00:27:06]
  • MLA Annual Report 2019-20: celebrating resilience | Interviewee: MLA Managing Director, Jason Strong [00:27:25-00:37:30]

Further resources

  • Go to for more information about MLA’s Producer Demonstration Sites or to get involved
  • Visit to read Colin Burnett’s top five tips for preparing for the wet season
  • Visit to download MLA’s 2019-20 Annual Report
  • Register for the MLA Updates webinar series at

Embracing genetics is a proven way to accelerate livestock productivity. That’s the message Ricky Luhrs took away from an on-farm trial he ran from 2015–17, where he used ASBVs to record increased weights, wool and turnoff time in his Victorian merino and prime lamb flock. Hear about his experience in this interview, and learn how you can find the link between genetics and profit in your own operation.

Check out the full episode (Episode 3) for more on fighting pasture dieback, how MLA is prioritising on-farm research projects, an update on objective measurement technologies, and how Olympians are virtually teaching the importance of red meat to Australian students.


  • Ricky Luhrs is a Victorian prime lamb and wool producer who, along with his father Russell, has used targeted genetic selections to improve profitability in their operation.
  • Clara Bradford is MLA’s National Adoption Manager – Genetics.

Further resources

  • Go to for a clear look at how better breeding values can help you accelerate your herd or flock’s productivity
August 27, 2020

MLA Feedback - Episode 3

This episode covers:

  • Improving flock productivity using genetic selection | Interviewees: Producer Ricky Luhrs and MLA’s Clara Bradford [00:01:10-00:12:20]
  • Objective measurement technologies to drive industry profits | Interviewee: Associate professor Dr Graham Gardner [00:12:40-00:23:08]
  • Producers have their say on MLA’s on-farm research projects | Interviewee: Chair of the Red Meat Panel Jane Kellock [00:23:24-00:36:20]
  • Fighting the pasture dieback challenge | Interviewees: Producer Greg Lawrence and MLA’s David Beatty [00:36:35-00:46:33]
  • Olympians virtually teaching the importance of red meat| Interviewees: Olympian Lewis Holland and MLA’s Fiona Thompson [00:46:36-00:59:08]


Further resources

June 29, 2020

MLA Feedback - Episode 2

In this episode Jason Strong explains what MLA’s newly-released Strategic Plan 2020-25 means for red meat producers; we talk to Merimbula cattle producer, Deb Gray who is one of almost 100 fire-affected producers who have accessed support through MLA’s Back to Business Program; MLA Market Insights Manager, Tim Ryan, dissects the trade outlook for the second half of 2020; Central Queensland beef producer, Melinee Leather explains how MSA feedback informs her on-farm decisions; and Integrity Systems Company, Integrity Program Manager, Damon Holmes gives us the rundown on what to expect from changes to National Vendor Declarations, which come into effect from next month.

Further resources

To keep up to date on everything MLA, visit, follow MLA on social media, sign up to myMLA and subscribe to MLA e-newsletters.

In episode 1, hear from gold medal winning Australian Paralympian and beef ambassador, Temora’s Scott Reardon, and catch up with MLA Managing Director, Jason Strong for an in-depth interview on how industry is responding to the challenges from COVID-19.

We also get help for producers impacted by bushfires, some red meat cooking tips from MLA sponsored celebrity chef Hayden Quinn, and Victorian producer Fiona Conroy walks us through the making of her family’s carbon neutral farm.

Further resources:

· Click this link for more information on the carbon foot print calculation methods used at Knewleave Partnership 

· In response to the constantly changing COVID-19 pandemic, MLA has compiled a comprehensive list of resources. Visit for the most up-to-date information

· Many industry events have been cancelled or postponed due to the COVID-19 pandemic. Visit to stay up to date

· For producers recovering from bushfires, find out more about MLA’s one-on-one mentoring Back to Business program here

· Funding applications are now open for beef and sheepmeat producer groups interested in running local projects to validate the on-farm benefits of R&D. For more information and to apply visit To keep up to date on everything MLA, visit, follow MLA on social media, sign up to myMLA and subscribe to MLA e-newsletters

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