In episode 9 of the Meat and Livestock Australia Feedback Podcast hear about MLA’s latest winter beef marketing campaign with Australian Olympian and reigning world champion Javelin thrower, Kelsey-Lee Barber.
Called 'Beef. Feed Your Greatness', the campaign sees Australian Olympic and Paralympic athletes shining a spotlight on beef’s nutritional value and the important role it plays in their diets.
Also, find out how Australia’s sheep meat market is faring as MLA release their mid-year update to the 2021 sheep projections.
This episode is brought to you from Beef Australia in Rockhampton, and we will hear from:
- Armidale Beef Producer and winner of the 2021 Meat & Livestock Australia Producer Innovation Award, Bill Mitchell on his portable in paddock weighing system. (00:44)
- MLA MD Jason Strong introduces MLA’s latest tool in the fight against misinformation, Red Meat Green Facts. (04:30)
- We catch up with Chair of the Australian Beef Sustainability Framework, Tess Herbert and panellist at the framework update, chef Martin Boucher (11.53)
- At the Fightback against dieback seminar we caught up with Associate Professor, Caroline Hauxwell (Hawks-well) and University of Sydney Professor, Dr Gordon Rogers. (20:28)
- Argyle Meats CEO, Lachie Graham, explains how blockchain technology has enabled seamless communication of provenance information (26:03)
- Coverage from MLA’s Innovation in Reproductive Performance seminar were we hear from NSW DPI’s Edwina Toohey, MLA’s Nigel Tomkins and Central Queensland Producer, Stuart Barrett. (33:22)
Embracing genetics is a proven way to accelerate livestock productivity. That’s the message Ricky Luhrs took away from an on-farm trial he ran from 2015–17, where he used ASBVs to record increased weights, wool and turnoff time in his Victorian merino and prime lamb flock. Hear about his experience in this interview, and learn how you can find the link between genetics and profit in your own operation.
Check out the full episode (Episode 3) for more on fighting pasture dieback, how MLA is prioritising on-farm research projects, an update on objective measurement technologies, and how Olympians are virtually teaching the importance of red meat to Australian students.
- Ricky Luhrs is a Victorian prime lamb and wool producer who, along with his father Russell, has used targeted genetic selections to improve profitability in their operation.
- Clara Bradford is MLA’s National Adoption Manager – Genetics.
- Go to genetics.mla.com.au for a clear look at how better breeding values can help you accelerate your herd or flock’s productivity
In this episode Jason Strong explains what MLA’s newly-released Strategic Plan 2020-25 means for red meat producers; we talk to Merimbula cattle producer, Deb Gray who is one of almost 100 fire-affected producers who have accessed support through MLA’s Back to Business Program; MLA Market Insights Manager, Tim Ryan, dissects the trade outlook for the second half of 2020; Central Queensland beef producer, Melinee Leather explains how MSA feedback informs her on-farm decisions; and Integrity Systems Company, Integrity Program Manager, Damon Holmes gives us the rundown on what to expect from changes to National Vendor Declarations, which come into effect from next month.
To keep up to date on everything MLA, visit mla.com.au, follow MLA on social media, sign up to myMLA and subscribe to MLA e-newsletters.
In episode 1, hear from gold medal winning Australian Paralympian and beef ambassador, Temora’s Scott Reardon, and catch up with MLA Managing Director, Jason Strong for an in-depth interview on how industry is responding to the challenges from COVID-19.
We also get help for producers impacted by bushfires, some red meat cooking tips from MLA sponsored celebrity chef Hayden Quinn, and Victorian producer Fiona Conroy walks us through the making of her family’s carbon neutral farm.
· Click this link for more information on the carbon foot print calculation methods used at Knewleave Partnership
· In response to the constantly changing COVID-19 pandemic, MLA has compiled a comprehensive list of resources. Visit mla.com.au/covid-19 for the most up-to-date information
· Many industry events have been cancelled or postponed due to the COVID-19 pandemic. Visit mla.com.au/events to stay up to date
· For producers recovering from bushfires, find out more about MLA’s one-on-one mentoring Back to Business program here
· Funding applications are now open for beef and sheepmeat producer groups interested in running local projects to validate the on-farm benefits of R&D. For more information and to apply visit mla.com.au/pds To keep up to date on everything MLA, visit mla.com.au, follow MLA on social media, sign up to myMLA and subscribe to MLA e-newsletters